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About
An eye for the extraordinary, a name behind the lens.
Vakkas Aygül is an Istanbul-based fashion photographer, creative director and the founder of Fresh Models Magazin. Across two decades behind the lens, his work moves fluidly between haute-couture editorials, advertising campaigns, runway and film — pioneering a fully digital production workflow on Turkish film sets and shaping a new visual language for fashion media.
Vakkas Aygül
Fashion Photographer & Creative Director
Selected Work
Portfolio
A curated selection across fashion, editorial, campaign and runway.
01
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White Couture
03
Fresh Models — Cover
04
Istanbul Fashion Week
05
Beauty — Porcelain
Selected Stories
Case Studies
Not just images — the challenge, the creative move, and the result.

Fresh Models Magazin — building a title from zero
A recurring issue cadence and a growing cross-platform readership under a single editorial voice.

Ulan Salih (2023) — a digital production workflow
A reusable on-set workflow and a complete campaign/BTS asset set delivered for the production.

Istanbul Fashion Week — runway & campaign coverage
A dual deliverable — show documentation plus a publishable editorial — from one shoot day.
Approach
I don’t take pictures — I build the world a brand wants to live in.
Five ways to work together — each tied to real work and a clear outcome.
Editorial Production
Concept-to-cover editorial shoots — art direction, casting and post — in studio or on location.
Campaign Direction
Brand campaigns with a single creative vision across stills and motion, from treatment to delivery.
Brand Film
Reel-first direction — fashion films, campaign motion and behind-the-scenes for screen and social.
Casting & Talent
Scouting and the Fresh Models board — the right faces, developed and managed for the shoot.
Magazine Partnership
Cover stories and features placed in Fresh Models Magazin and Fresh Models TV.
Motion
Film & Direction
Publishing
Fresh Models
Magazin
Your guide to fashion, life & culture. Founded and directed by Vakkas Aygül — in print and on Fresh Models TV.
The Board
Model Agency
Women · Men · New Faces. Scouted and developed for editorial, campaign and runway worldwide.
Get Scouted
Become a Fresh Model
We are always searching for new faces. Send your details and digitals — our team reviews every application.
- No professional photos required
- Women, Men & New Faces
- International placement support
Trusted By
Clients & Brands
Recognition
Press & Features
“A fully digital production workflow not previously seen on Turkish film sets — pioneered on set.”2023
“An independent fashion & culture title built from the ground up, with a singular cover language.”2016
“Fashion, beauty, runway and life — an editorial signature carried into moving image.”2024
Bookings
Let’s create
something iconic.
For editorial, campaign, runway, film or magazine commissions — reach out and let’s talk.


